Genera
By Michael Mueller
Gold jewelry at Genera is made by hand out of the studio’s own workshop, where the team does everything from casting to polishing using 18-karat gold. Founder Sergi Genera
After training in Barcelona with Diego Otamendi, Sergi worked at LTW Barcelona for a decade, as well as doing guest works around the world. In 2015 he became the first European to join Latinoamérica Body Piercing, followed by joining the Association of Professional Piercers. His credentials include serving as vice president to Comunidad Española de Perforadores, which he cofounded.
Sergi draws on ancient Iberian and modernista forms for designs that he describes as “simple things, but well done.” His collections include Astrals; some of gold pieces carry diamonds. In his calm shop in Gràcia, Sergi and fellow piercers Roca and Andrea take time with their explanations and offer a free follow-up visit to change starter jewelry.