IMWEEKBCN26
By Charlotte Stace
IMWEEK BCN26 is a meetup for influencer marketing and the creator economy, bringing together brands, agencies, platforms, tech and creators in one room. It’s focused on real examples, usable ideas, and the decisions shaping what comes next. It returns to Barcelona in the wider context of the Mobile World Congress, with an international feel.
The agenda includes: AI in influencer marketing (SocialPubli), creators in video games (MCR Agency), and growth thinking that builds systems - not one-off campaigns (Holzkern, Ramped). There’s also a sharp ethics angle on influencing without manipulation (Hamelin Agency), plus a practical session on running a successful UGC campaign (Slalom Agency).
Expect plenty of networking, a “Technology Corner” from IM365, and a Pinterest perspective on communications with real engagement, before a closing roundtable on the present and future of the industry.