Núria Guiu: Likes
By Sophie Cameron
Social media has turned the word “likes” into more of a noun than a verb, a type of cultural currency that for most buys little but fleeting validation. In this performance, Núria Guiu questions the presence of the body in an age where much of our social interaction takes place online.
She combines analysis of two popular genres of YouTube videos – dance covers and yoga tutorials – and approaches the audience from a socio-anthropological perspective, exploring the ways in which we read, interpret, approve or disapprove of others with just a click of the mouse. As a student of anthropology and human evolution as well as a yoga instructor, dancer and choreographer, Guiu has amalgamated her talents and interests in Likes, the first part of a dance project based on anthropological investigation methods.
For a more in-depth discussion of the project and its themes, check out her blog.